Dubai property investment, 20 years in market+971 58 595 9064RERA BRN [placeholder]
For brokers

Most agents leave Dubai within two years. Here is how to stay.

I mentor brokers on the parts of this job nobody trains you for: learning the market properly, getting through a downturn intact, and working in a way that has clients calling you back ten years later.

Enrique Yamzon mentoring Dubai real estate brokers

Five Things I Tell Every New Agent

None of it is clever. It is the difference between the brokers still working in ten years and the ones who lasted one good season.

01Stop watching other people closingsThe most common mistake I see is a new agent measuring themselves against the top producer gong. You do not know their pipeline, their tenure or their referral base. Compete with your own last quarter and nothing else.
02Know the data better than your clientYour buyer has already read the portals. What they cannot get is transacted price history, current rental performance and the supply arriving in that submarket in 2028. Learn the data tools and quote them by name.
03Tell a story, do not recite a brochurePeople forget specifications within an hour. They remember why a building exists, who lives there, and what happened to the last investor who bought in it. Sell the situation, not the floorplan.
04Save while the market is generousDubai corrects. It did in 2008, it did in 2020, and it will again. Cycles do not stop because the current run feels different. Agents who bank a year of expenses during a strong market are still here afterwards. The ones who upgraded their car are not.
05Work hard and work cleanEvery shortcut in this industry is a loan against your own name at a terrible interest rate. Run every commission through the proper channel, document everything, and be the broker a client can hand a 20 million dirham decision to.

What mentorship looks like

Informal and direct. Bring a live deal, a stuck client or a career question. I will tell you what I would do and why, including when the honest answer is to walk away from the listing.

Who it is for

Agents in their first three years in Dubai, and experienced brokers moving into commercial or waterfront for the first time. No course, no upsell, no certificate.

Why I do it

Buyers only trust this market as far as the sell side deserves it. Better brokers make my own transactions easier and make Dubai a more credible place to put capital.

Stuck on a deal? Send it over.

Bring the situation, not a polished version of it. I will tell you what I would do, including when the right answer is to walk away.